The truth about India is that things take longer than you anticipate – its true for most businesses, but unlike the 5-6 years it takes to mature a business in developed markets, it might take 7-10 years to do it in India. Which means two things: You are going to go through phases when you have to sit up and restructure and refinance your business and adjust your trajectory, and the second bit, ask yourself the question that is painful, but a must.
I am seeing a lot of people count time that went by – saying its been 3 years, and there isn’t much to show, and hence the business might not be the right thing to pursue. Truth is, its quite possible that the three years are foundational ground work that you would have to do anyways and you are three years ahead of anyone entering that space. The question then is, whether the premise – the painpoint and the opportunity that you started off with – still exists. ask yourself if you are still relevant? Ask that question often, and push forward everyday that you find yourself answering with a Yes.